It goes without question that the most popular options pricing model used by scholars and option traders alike when analyzing the theoretical price of a call and put is the Black Scholes formula. But why does the Black Scholes formula dominate the competition in spite of its obvious flaws? One has to look back to the inception of the Black Scholes formula to really understand.
The Black Scholes Formula — The Early Years
The original Black Scholes formula was introduced to the world by Fischer Black and Myron Scholes in 1973. The two combined to publish a white paper for the Journal of Political Economy outlining an analytic model that would determine the fair market value for European type call options on non-payout assets. After an initial rejection, Black and Scholes sought feedback from professors Merton Miller and Eugene Fama who were able to help the duo improve the initial model and resubmit to the Journal of Political Economy for ultimate approval. The finance community’s acceptance of the model helped jump start options trading on the first options trading exchange, the Chicago Board Options Exchange (CBOE), in 1975. The original Black Scholes formula is highlighted below:

Black Scholes
Key Drivers of the Black Scholes Formula
There are six major inputs needed to calculate the value of a call and put option according to the Black Scholes formula:
- Stock Price (P): The current price of the underlying security.
- Strike Price (K or s in the model above): The price at which the holder of an option can buy (in the case of a call option) or sell (in the case of a put option) the underlying security upon exercise.
- Time remaining until expiration (t): expressed as a % of a year.
- Interest rate (r): risk free interest rate expected over the option contract term.
- Dividend yield (d): not included in the original Black Scholes formula, but added later to account for its impact on stock price.
- Volatility (v): expected volatility (standard deviation) of stock price change out to expiration.
Of these six characteristics, volatility is the only true, price-moving, unknown value (interest rate and dividend yield typically have minimal impact over short time frames), thus when calculating the value of a call and put the expected volatility (implied volatility) calculation will be the key determinant in whether the option trader believes the option is underpriced or overpriced.
Assumptions Underlying the Black Scholes Formula
You know what they say about assumptions? Well the Black Scholes formula is full of them, leading some to question the validity of the formula in determining the true price of an option. Three of the bigger assumptions of the Black Scholes formula are:
- Constant Volatility: Probably the most significant of all the assumptions, the Black Scholes formula assumes the expected value of the stock’s movement until expiration is constant. The likelihood of this ever happening, volatility remaining constant over any time frame, is less than 0.0000000001%. (EPIC FAIL)
- Stock Returns are Normally Distributed: The Black Scholes formula assumes stock returns are normally distributed or in other words that the underlying stock prices themselves are lognormally distributed. A lognormal distribution has a longer right tail compared with a normal distribution. The lognormal distribution allows for a stock price distribution of between zero and infinity (no negative prices) and has an upward bias (representing the fact that a stock price can only drop 100% but can rise by more than 100%). In practice underlying asset price distributions often depart significantly from the lognormal distribution. (FAIL)
- European Exercise: Options may only be exercised on the day of expiration. The majority of options traded on American exchanges have American exercise terms, meaning options can be exercised at any time. (FAIL)
With so many known shortcomings why do most option traders still prefer to utilize the Black Scholes formula in calculating the price of a call and put option? One word: simplicity. Over the years alternative, more advanced models have been introduced in hopes of finding the ‘truer’ price of options. However, through all the attempts and machinations the values calculated rarely differ more than a few pennies from the output of the Black Scholes formula, thus market makers and option traders / investors alike continue to utilize the Black Scholes formula when pricing call and put options. Will the popularity of alternative option pricing models grow as the bid-ask spread of option prices continue to shrink? I guess time will tell.
For further information on the Black Scholes formula and other Options Trading Strategies visit OptionsUniversity.com.
[...] we mentioned in the previous post “Why The Black Scholes Formula Dominates the Competition”, the Black Scholes formula maintains its dominance over other more [...]
here is an online BS calculator
http://indoorworkbench.com/?financerisk/black-scholes-option-calculator.html